Now… I remember my thought process vividly.
If I’ve scaled to $45K per month, then surely, I can just partner with a marketing agency, i.e. experts, and they’ll take me from $45K per month to $450K per month.
Logical, right?
Not at all
First of all, there’s no getting away from it. I was naive and needed an ego check.
Working with the first marketing agency sobered me up, quickly. In the first month, our results were the exact same. I optimistically swallowed the retainer costs as they explained I am not to worry, and that this is all part of the testing period.
In month 2, revenue and profit took a hit.
Month 3, even worse.
Worst of all, this agency was charging a % of ad spend, and wanting me to spend more, no surprise there.
Call me foolish…But, I actually went through this with another 2 agencies.
Nobody was able to match the results that I was getting on my own, let alone help me scale.
When things got really bad, I remember being told that there was a festival that somehow was impacting my entire market’s buying behaviour. Seriously.
Here’s the silver lining.
Some agencies are actually really fucking good.
Don’t mistake marketing for being able to set up a campaign.
Marketing is about knowing how to get people to want to buy your stuff.
We’re really good at that.
Paul Jones